The romanticized use of the image of a murderer and terrorist (Che Guevara) has become part of pop culture. Shame on Mercedes B for falling into the trap of using his image to portray “revolutionary” onto it’s cars. Not surprised they were pitched the idea, stunned they fell for it.
Why would UPS bet its campaign on the “how” it gets there part of delivery? Nobody cares how a package gets there. They care that IT GETS THERE. Great example of an ad agency overwhelming the client with a baaad idea. Think back to “The fastest ship in the shipping business”, that said something meaningful.